This day, according to Hindu mythology, commemorates lord Ram’s return to his hometown of Ayodhya after a 14-years exile in which he conquered the evil incarnation, Ravan. Before Diwali, we celebrate a series of festivals, and just like anything else, we do it in grandeur!
Due to this, there is also excellent potential for online store owners like you to grow their business and generate more revenue. We’re here to provide you with some suggestions for increasing your sales during Diwali. With our guidance and support, you may increase your sales throughout the Diwali session. These are some tried -and- true methods for boosting sales over this Diwali.
Find how to sell out existing goods:
You do need to make any modifications at all or advertise the current goods in your store during Diwali. You can showcase presently offered products in your store during Diwali by making just a few tweaks if even that!
For example, as the proprietor of a traditional store, you may have a variety of products that you may sell in a pleasant, festive manner to increase foot traffic to your establishment. You might be kept things like more Diwali-related decorative items. Candles, sweets, playing things, and other products will be in the growing market during Diwali, you can also add to sell. If you run a clothing business, you can showcase ethnic clothing in front of your establishment. It would be ideal if they had rangoli.
Get the Diwali look and feel for your store:
To make your online store feel festive, you can add themes, banners, and other features. In the same way that you would design your home or visit stores.
You have a wide range of options when it comes to themes, store banners, WhatsApp stories, and other features on e-commerce platforms like OrderZ, which can help you attract customers to hold in their festive mood.
Add new goods:
If you have anything additional to offer around Diwali. Still want to enjoy the benefits of the season. Add a small number of popular products and inform your customers that you have exciting deals on a small selection of items in your store. This works, believe us.
But remember these factors when you want to add new products.
- Are these products simple to find?
The products you intend to offer are generally not worth it if they are difficult to obtain and are not easily available.
- Are the products economical?
Verify that the products you intend to add are reasonably priced. It’s usually not a smart idea to purchase them if they are too expensive.
- Can the items be transported easily?
The vast of Diwali- related items are brittle and prone to breaking in transit. Make sure the goods can be transported easily or are appropriately packaged and shipped.
Offer sales:
During the festive season, business offers discounts on their things.
The best approach to draw visitors into your store is by doing this. As many products as you can with discounts.
Consumers are more likely to go on shopping fast over the festive season, so attract them in with your tempting offers!
To promote your store,
OrderZ’s plugin helps you to put a banner at the top of your website that displays all of your offers or notices to customers to advertise your store. To spread the word and boost sales, you can also utilise OrderZ’s promotional graphics as WhatsApp status updates.
Consistent or loyal customer rewards:
Everyone likes to feel valued right?
Make it clear that you treasure and care about your customer’s loyalty to your brand.
OrderZ’s countless features can be used for this. You can keep track of your consumers, make a list of your recurring ones and broadcast SMS for them with these exciting offers.
The OrderZ coupon generator allows you to make discount coupons as well. You may simply create and send offers to your consumers more easily as a result. You can give them a membership subscription that will benefit them long-term and last them for a good while. This will also guarantee continued loyalty.
Launch a new seasonal store:
If you want to start a new seasonal store just for these festivals if you want to add a lot of new products to your store this Diwali but don’t want to mess up your current store. During Diwali, you can start selling candles online.
These stores can be small, with limited stock and great offers which you can use for different festivals.
You may maintain store separation and display a variety of goods in this way.
Conduct events, raffles, talent hunts, etc:
You can host games, sell raffle tickets for presents that have been certified, host talent searches, etc. where your customers can participate and earn rewards. The discount coupons can be used for raffle tickets. You can use social media to advertise your deals and ask your customers to “spin the wheel” or check won a reward, among other things.
They’re enjoyable. At the same time as they help you boost sales, they both engage your audience!
Look for the latest fashion trends:
Nowadays, everyone is chasing the newest trends, and they are blindly imitated.
Instagram scrolling is the most common method for discovering new trends, though you can also use Google trends or catching fire topics.
You can create your trend since social media is a key factor in the introduction and spread of trends.
To keep your audience interested, you should stay current with these trends, which frequently change.
Fill your shelves with the newest trend-appropriate products and see them sell out!
Improve your customer service skills:
When you have a strong business marketing plan for the Diwali season, you cannot afford to lose customers as a result of insufficient support services.
Therefore, you must always be ready to address any consumer complaints or questions right away. Human differences shouldn’t be allowed to hurt your Diwali sales in any way. Keep in mind that even a single dissatisfied customer can do significant harm to your brand image built over the years.
Words of wisdom:
Shopping for Diwali is a major event for both consumers and retailers across India. You can make plans to take advantage of this festive season and the current trend of online shopping to increase your sales. Make your consumers happy when they purchase from you.
We’re still very excited about everything that this celebration will offer, and Diwali is almost here coming soon.
People buy jewellery, clothing, home decor, sweets, and pretty much everything else from a nail to a home every year.
By implementing any (or all) of the suggestions we’ve provides in this article. You may join in on the celebration and make the most of this Diwali.
All of these ideas can easily be created on sites like Orderz.
Sign up right away, and have pleasure!
Thanks for reading my article on HOW TO BOOST SALES DURING DIWALI IN 2022.