Pongal is a multi-day Hindu harvest festival celebrated by Tamils in India and other parts of the world. It is a time to thank the Sun God, nature, and the farm animals for their contribution to a prosperous and happy life. Pongal also corresponds to Makar Sankranti, the harvest festival celebrated throughout India It is a great opportunity for businesses to connect with their customers and increase their sales. People celebrate Pongal by decorating their homes and temples, buying new clothes and gifts, and preparing and sharing delicious dishes. Businesses can leverage the festive spirit and customer demand to offer attractive products and services that suit the occasion
In this blog, we will share with you the top 10 tips to increase your sales this Pongal 2024. Whether you sell online, offline, or both, these tips will help you to stand out from the crowd and delight your customers.
History of Pongal
Pongal is one of the oldest festivals in India, dating back to the Sangam Age (200 B.C. to 300 A.D). It is derived from the Tamil word Pongu, which means “to boil over” or “overflow”. Pongal also refers to a sweet dish of rice boiled in milk and jaggery that is ritually prepared and consumed on the day
Pongal marks the end of the winter solstice and the start of the sun’s six-month-long journey northwards, also known as Uttarayana. It is dedicated to the Sun God, Surya, and the forces of nature that support agriculture. The festival is celebrated for four days, each with a different name and significance
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Bhogi Pongal:
The first day of the festival is dedicated to cleaning and discarding old and unwanted things. People also light bonfires and dance around them.
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Surya Pongal:
The second day of the festival is the main day of Pongal when people worship the Sun God and offer him the Pongal dish. They also decorate their homes and temples with colorful kolam artworks and flowers.
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Mattu Pongal:
The third day of the festival is dedicated to honoring the cattle, who are considered as the helpers of farmers. The cattle are bathed, adorned with garlands and bells, and fed with Pongal. They are also taken out in processions and sometimes involved in games like Jallikattu.
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Kanum Pongal:
The fourth day of the festival is a day of socializing and visiting relatives and friends. People also exchange gifts and sweets and pray for the well-being of their loved ones.
Top 10 Tips to Increase Sales This Pongal
Here are the top 10 tips to boost your sales this Pongal 2024:
1. Encompass the Pongal essence in your marketing campaigns.
Your brand should reflect the theme and the mood of the festival. Use colors, images, and slogans that capture the spirit of Pongal and resonate with your customers. For example, you can use phrases like “Harvest Happiness”, “Celebrate Abundance”, or “Overflow with Joy” to convey your message
2. Go local to deliver an omnichannel experience.
Pongal is a regional festival that has different names and customs in different parts of India. You should know the ground realities and preferences of your target market and tailor your products and services accordingly. For example, if you sell sweets and snacks, you should offer the varieties that are popular in your region, such as chikki, til ladoo, or murukku. You should also provide multiple channels for your customers to reach you, such as online, offline, phone, or chat
3. Offer discounts and deals that are relevant and attractive.
Pongal is a time when people spend on new clothes, gifts, and household items. You should offer discounts and deals that are relevant to the festival and attractive to your customers. For example, you can offer a free Pongal dish with every purchase, a buy-one-get-one-free offer on clothes, or a flat 50% off on home decor items. You should also highlight the benefits and value of your products and services, such as quality, durability, or convenience
4. Create bundles and kits that make shopping easier and faster.
Pongal is a busy time for people, who have to prepare for the festival and attend various events and gatherings. You should make shopping easier and faster for your customers by creating bundles and kits that contain everything they need for the occasion. For example, you can create a Pongal kit that contains rice, milk, jaggery, cardamom, and a pot, or a gift bundle that contains clothes, accessories, and sweets. You should also provide clear and concise information about your products and services, such as features, specifications, or reviews.
5. Add value and convenience to your products and services.
Pongal is a time when people look for value and convenience in their purchases. You should add value and convenience to your products and services by providing additional features, benefits, or services that enhance the customer experience. For example, you can provide free delivery, installation, or warranty on your products, or offer complimentary services, such as gift wrapping, personalization, or consultation. You should also ensure that your products and services are of high quality and meet the customer expectations.
6. Engage with your customers and build relationships.
Pongal is a time when people connect with their family and friends and share their happiness and gratitude. You should engage with your customers and build relationships with them by showing your appreciation and care. For example, you can send personalized messages, emails, or cards to your customers, thanking them for their loyalty and support, or wishing them a happy and prosperous Pongal. You can also invite them to join your social media pages, where you can share useful tips, interesting stories, or fun contests related to the festival.
7. Encourage referrals and reviews from your customers.
Pongal is a time when people trust the recommendations and opinions of their family and friends. You should encourage referrals and reviews from your customers by rewarding them for their word-of-mouth marketing. For example, you can offer a discount, a freebie, or a loyalty point to your customers for every referral or review they make. You can also display the testimonials and ratings of your satisfied customers on your website, social media, or store, to attract more potential customers.
8. Partner with other businesses or influencers that complement your niche.
Pongal is a time when people look for variety and diversity in their purchases. You should partner with other businesses or influencers that complement your niche and offer products or services that are related to the festival. For example, if you sell clothes, you can partner with a jewelry store, a beauty salon, or a fashion blogger, and offer cross-promotions, discounts, or giveaways to your customers. This way, you can reach a wider audience, increase your brand awareness, and generate more sales.
9. Create a sense of urgency and scarcity in your marketing campaigns.
Pongal is a time when people act fast and buy impulsively. You should create a sense of urgency and scarcity in your marketing campaigns by using words, phrases, or visuals that convey the limited availability or duration of your products or services. For example, you can use words like “Hurry”, “Last Chance”, or “Only Few Left”, or phrases like “Offer Ends Today”, “While Stocks Last”, or “Limited Edition”. You can also use countdown timers, stock indicators, or sold-out signs to create a sense of urgency and scarcity.
10. Use OrderZ e-commerce store builder to create and manage your online store.
Pongal is a time when people shop online more than ever. You should use OrderZ e-commerce store builder to create and manage your online store with ease and efficiency. It is a powerful and user-friendly e-commerce platform that helps you to design, launch, and grow your online store. With OrderZ, you can:
- Choose from hundreds of stunning and responsive templates that suit your niche and brand.
- Customize your store with your logo, colors, fonts, images, and content.
- Add and manage your products, categories, prices, inventory, and orders.
- Accept payments from multiple options, such as credit cards, debit cards, net banking, wallets, or cash on delivery.
- Offer shipping and delivery options, such as free, flat, or variable rates, or self-pickup.
- Integrate with third-party apps and services, such as WhatsApp.
- Optimize your store for SEO, social media, and mobile devices.
- Track and analyze your store performance, sales, traffic, and conversions.
- Get support and guidance from our expert team, anytime, anywhere.
OrderZ is the best e-commerce store builder for your business this Pongal 2024. It helps you to create a professional, attractive, and functional online store that attracts and converts your customers. OrderZ is also affordable, reliable, and secure, and offers a free trial. OrderZ is the ultimate solution for your e-commerce needs this Pongal 2024
Conclusion
Pongal is a wonderful festival that celebrates the harvest, the nature, and the life. It is also a great opportunity for businesses to increase their sales and profits. By following the top 10 tips mentioned above, you can make the most of this festive season and grow your business.
You can also use OrderZ e-commerce store builder to create and manage your online store with ease and efficiency. OrderZ is the best e-commerce platform for your business this Pongal 2024.
FAQs
1. What is Pongal and when is it celebrated?
Pongal is a Hindu harvest festival celebrated by Tamils in India and other parts of the world. It is a time to thank the Sun God, nature, and the farm animals for their contribution to a prosperous and happy life. Pongal also corresponds to Makar Sankranti, the harvest festival celebrated throughout India. Pongal is celebrated for four days, from the 14th to the 17th of January, according to the Gregorian calendar.
2. Why is Pongal a good opportunity for businesses to increase sales?
Pongal is a good opportunity for businesses to increase sales because it is a time when people spend on new clothes, gifts, and household items. People celebrate Pongal by decorating their homes and temples, buying new clothes and gifts, and preparing and sharing delicious dishes. Businesses can leverage the festive spirit and customer demand to offer attractive products and services that suit the occasion.
3. How can OrderZ e-commerce store builder help businesses create and manage their online store this Pongal?
OrderZ e-commerce store builder can help businesses create and manage their online store this Pongal by providing a powerful and user-friendly e-commerce platform that helps them to design, launch, and grow their online store.
4. What are some examples of products or services that are suitable for Pongal?
Some examples of products or services that are suitable for Pongal are:
- Clothes and accessories
- Gifts and sweets
- Home decor and appliances
- Food and beverages
