How to Sell Jewelry Online in 2022
“The second most popular category is clothing and jewelry, according to research on US retail e-commerce sales in 2021.”
The internet is a big world and we know it can be hard to know where to start. Your needs, goals and target audience will determine the best online jewelry selling platform for you. We’ve put together a quick guide to the best online jewelry marketplaces to help you out. Everyone likes some kind of self-adornment. There are many options for jewelry, watches and shoes.
The jewellery market is fantastic. People of all genders, generations, and cultural backgrounds wear it. These are projections for the worldwide e-jewelry market. By 2027, the report predicts that the global jewellery market will be worth $60 billion.
Is that enough for you to start this highly profitable online jewelry business?
If you said yes, then our convey you the right way with this blog.
Find Your Space: Online Jewelry Selling
- Create your online store using a platform like Shopify, BigCommerce, or OrderZ.
- e-commerce zones like Etsy, eBay, and Amazon.
- Social media like WhatsApp, Instagram and Facebook.
How to Sell Jewelry Online In 2022
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Pick a profitable niche
Undoubtedly, the jewelry market is huge. People of all ages buy jewelry, be it for themselves or as a gift to a loved one. Every person has unique choices, likes and reasons for buying jewelry.
Your target market for fashion jewelry is primarily made up of people between the ages of 15 and 40. Choosing a jewelry market will help you target the best customers with your marketing and promotions. After deciding on your industry, find out where to sell your accessories.
Do some research on your top competitors. Learn what they actually do and don’t do! From this, you will gain some understanding about how to set yourself apart from your competitors.
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Select a place to sell
Traditional physical stores are always around. These will always have an impact on the areas where you want to market your products. However, an online presence is essential if you want to communicate with customers outside your city and state. You have two choices when it reaches to selling jewelry online: online marketplaces or via your online store.
Online shop
Starting your own online business will save you a lot of time and money when compared to selling on an online marketplace.
No platform comes close to OrderZ in terms of usability when starting your online business. With no coding or technical knowledge, you can set up an online store in less than a minute. You can manage your business using OrderZ on both your PC and phone.
Everything from order management to POS billing can be accessed on the OrderZ dashboard. All the customize features and tools offered by OrderZ are incredibly user-friendly and created to enhance your business.
Here are jewelry demo templates on OrderZ:
E-commerce markets
If you are not sure about starting your online store, eCommerce marketplaces are another useful solution for selling online. Here are some options:
- Amazon
- Flipkart
- eBay
- Meesho
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Build your online store.
Although we have given you options for online jewelry retailers, we recommend you create your online store on OrderZ.
The following are some benefits of running your online store:
- Your jewelry store is completely under your control.
- Your store will have a unique domain and features.
- With the help of features like brand colors, logo, etc., you can easily create a brand.
- Your customers can get better service from you.
- With features like trusted views, reviews and other testimonials, you can strengthen the legality of your business.
- You have access to the tools you need to run your business successfully.
Even if you are a first-time entrepreneur, you should have a reflexive strategy when you start a business. With your online store, it’s easy to create space to build a business and one day become a brand.
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Show your product.
When it comes to jewelry, aesthetics are more important than any other type of product. Add an extra unique element to personalize your store. Every product image can convey a story. For example, you can show diversity by having both men and women model your jewelry.
What makes your jewelry store stand out from the competition?
Make sure your store has a solution for this issue.
High-resolution pictures of good-quality products are also important. When capturing jewelry, the background, lighting, and other factors are all very important. The product description comes last. Give as much detail about your product as you can. Use relevant keywords and tags to increase the chance that Google will find your product.
The product description from OrderZ is of great quality that can help you write SEO-friendly descriptions. These may be modified further before being added to your product listings.
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Advertise your products
The hardest part of running an internet business is getting customers to come to your store. No matter what you desire, every speciality has a fierce rival.
Therefore, you cannot succeed in business unless you give customers a compelling reason to choose you over the competition. The best strategy for long-term results is the promotion of your products and business. Use social media to link with potential consumers.
Using intriguing pictures and videos can increase people’s interest in buying your products. You can point them to your website so they can make a buy there. Also, you can use promotions and discounts to entice new customers to buy from your site.
When it comes to promoting and marketing your products, don’t ignore any opportunities. Use all accessible platforms including Facebook, WhatsApp and LinkedIn.
On the other hand, if you need to increase traffic immediately, paid ads are the best option. To increase your company’s exposure, you can allocate some money to run Facebook or Google ads.
To stop unwarranted losses, make sure that you have the essential knowledge to run these paid ads or that you hire someone with the necessary skills.
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Manage shipping and product
Every company should have an effective product management plan. If the item your buyers are looking for is out of stock, you won’t be able to make sales from your customers.
Due to its small size and delicate nature, jewelry is very difficult to handle in terms of products and shipping. It is important to ensure that your consumers receive their products on time and in good condition.
Whether you collect your stock from a wholesaler or supplier or ship goods to your customers, the secret is selecting the right logistics partner.
It is advised to use a digital system for product management. When you deliver items, sort them into categories and arrange them in an orderly way for quick access.
Simultaneously update the inventory management system with product information and numbers. Always update your inventory at the end of each order cycle.
Ensure that the products share a tough quality check before they are safely packed for transport. Before wrapping produce, use bubble wrap.
Points for selling jewelry online:
Jewelry is one of the most varied products in the market. Virtually any demographic can be your target market, and with the right promotion, you can turn a profit.
However, keeping attention and understanding is still important to handle a successful organization. Below are some tips for selling jewelry online.
- Don’t blindly follow fashion trends. Try to find some unique and just different jewelry. Many people are looking for unique jewelry, and you can fulfill their desires.
- Try to maintain content in your store. Jewelry is not just for women anymore. There are no limitations on granting access based on factors such as gender and age. Make sure variety is reflected in your online store.
- Don’t market jewelry made from bad materials. If a customer is physically allergic to jewelry, they will talk about it, which can damage your business.
- Be consistent and engaged on social media. Social media gives your potential customers a platform to interact with your items. It grabs their attention and motivates them to visit your store.
- Find a reliable shipping partner. Since jewelry comes in small packets, smaller packages are more likely to get lost or damaged. Find a logistics partner that guarantees prompt and safe delivery of goods.
These are just a few pointers to assist you in successfully managing your jewellery business.
Words of Wisdom
In this blog, we have covered everything you need to know to start your online jewelry store. From choosing a profitable niche to finding the best eCommerce platform for your company, this blog will help you get started.
Opening your online store gives you more control over your business and brand. In today’s world, opening an online store is very quick and easy. Starting your online store saves time and money compared to selling on an online marketplace.
No platform compares to OrderZ when it comes to usability for starting an online business. You can start an online store within 3 minutes without knowing any coding or other technical terms.
