If you are looking for a simple and affordable way to start your own online store, you might have come across OrderZ and Instamojo, two popular e-commerce platforms in India. Both of them offer easy-to-use tools and features to help you sell your products and services online, without any coding or technical skills. But how do they differ from each other, and which one is better suited for your business needs? In this blog, we will compare OrderZ and Instamojo based on their features, pricing, pros and cons, and customer reviews, to help you make an informed decision.
Features
OrderZ and Instamojo both allow you to create your own online store with a custom domain, payment gateway integration, shipping services, marketing tools, and more. However, there are some differences in the features they offer. Here are some of the main features of each platform:
OrderZ:
- Suitable for any type of business, including retail, services, restaurants, etc.
- Offers pre-built template designs for your products and services
- Supports pre-order booking, order delivery, discount coupons, product enquiry option, reviews system, customer registration, rewards points, referral system, inventory, and advance theme
- Allows you to add add-ons such as POS, dine-in/table QR ordering, waiter ordering, kitchen display system, kitchen order ticket, and one-time store setup
- Integrates with Facebook pixel, Facebook messenger chat, Google Analytics, and multiple delivery partners
Instamojo:
- Suitable for any type of business, especially direct-to-consumer (D2C) businesses
- Offers beautiful themes for a professional look
- Supports safe online payments with 100+ modes, SMS and email campaigns, social media links and ads, festive sales and discounts, and domains and emails
- Allows you to sell products and services on any channel with just your website link
- Provides priority support and customisations with Do-it-for-me plans
Pricing
OrderZ and Instamojo have different pricing plans for their e-commerce store builders. Here are the pricing plans for each platform:
OrderZ:
- Offers four plans: Lite, Pro, Premium, and Ultimate
- Charges monthly half-yearly or yearly fees depending on the plan
- The Lite plan costs ₹499 per month and allows you to have 50 products, 1500 orders, and basic features
- The Pro plan costs ₹999 per month and allows you to have 200 products, 3000 orders, and additional features such as Facebook pixel, Facebook messenger chat, product enquiry option, and Google Analytics
- The Premium plan costs ₹1499 per month and allows you to have 400 products, 4500 orders, and more features such as order delivery, discount coupons, reviews system, customer registration, own domain integration, delivery partner integration, rewards points, referral system, inventory, and advance theme
- The Ultimate plan costs ₹1999 per month and allows you to have 600 products, 6000 orders, and all the features of the Premium plan
- The addons are available at extra costs depending on the feature
Instamojo:
- Offers two plans: Forever Free and Premium
- Charges annual fees for the Premium plan
- The Forever Free plan allows you to have unlimited products, orders, and basic features
- The Premium plan costs ₹3999 per year and allows you to have additional features such as premium themes, custom domain and email, shipping services, SMS and email campaigns, social media links and ads, festive sales and discounts, and priority support and customisations
- The Do-it-for-me plans are available at extra costs depending on the level of service
Pros and Cons
OrderZ and Instamojo both have their own advantages and disadvantages, depending on your business needs and preferences. Here are some of the pros and cons of each platform:
OrderZ
Pros
- OrderZ offers more features than Instamojo, especially in terms of product and store management, customer engagement, and internationalisation.
- OrderZ has a mobile app that lets you manage your store on the go, while Instamojo does not.
- OrderZ covers the shipping and logistics costs for your orders, while Instamojo does not.
Cons
- OrderZ does not offer landing pages, which can help you create and test different offers and campaigns for your products and services.
- OrderZ has a higher annual fee than Instamojo, as it charges ₹999 or ₹1999 per year, while Instamojo charges ₹3999 per year.
Instamojo
Pros
- Instamojo offers landing pages, which can help you create and test different offers and campaigns for your products and services.
- Instamojo has a lower annual fee than OrderZ, as it charges ₹3999 per year, while OrderZ charges ₹999 or ₹1999 per year.
- Instamojo has a larger and more established customer base than OrderZ, as it has been in the market since 2012, while OrderZ was launched in 2022.
Cons
- Instamojo offers fewer features than OrderZ, especially in terms of product and store management, customer engagement, and internationalisation.
- Instamojo does not have a mobile app that lets you manage your store on the go, while OrderZ does.
- Instamojo has a higher transaction fee than OrderZ, as it charges 2% + ₹3 per order, while OrderZ charges 2% per order.
- Instamojo does not cover the shipping and logistics costs for your orders, while OrderZ does.
Conclusion
OrderZ and Instamojo are both simple and affordable e-commerce platforms that help small businesses create and manage their online stores, without any coding or technical skills. However, they differ in terms of features, pricing, pros and cons, and customer reviews. Depending on your business needs and preferences, you can choose the platform that suits you best.
Here is a summary of the comparison between OrderZ and Instamojo:
| Criteria | OrderZ | Instamojo |
| Features | More | Less |
| Pricing | Higher annual fee | Lower annual fee, higher transaction fee |
| Pros | More product and store management features, mobile app, lower transaction fee, shipping and logistics support | Landing pages, lower annual fee, larger customer base |
| Cons | No landing pages, | Fewer product and store management features, no mobile app, higher transaction fee, no shipping and logistics support |
FAQs
Here are some frequently asked questions about the comparison between OrderZ and Instamojo:
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Which platform is easier to use?
Both OrderZ and Instamojo are easy to use, as they offer drag-and-drop tools and pre-built templates to help you create and customize your online store. However, OrderZ has a more intuitive and user-friendly interface than Instamojo, offering more options and features to manage your store.
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Which platform is more secure?
Both OrderZ and Instamojo are secure, as they use SSL encryption to protect your data and transactions. However, OrderZ offers a free SSL certificate for your store, while Instamojo charges ₹999 per year for it.
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Which platform has better customer support?
Both OrderZ and Instamojo offer phone, email, and chat support to their customers. However, OrderZ has a more responsive and helpful support team than Instamojo, as it offers priority support and guidance to its customers.
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Which platform has better customer reviews?
Both OrderZ and Instamojo have positive customer reviews, as they help small businesses sell their products and services online. However, OrderZ has more satisfied and loyal customers than Instamojo, as it offers more features and benefits to its customers.
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Which platform is better for SEO?
Both OrderZ and Instamojo offer SEO tools to help you optimize your store for search engines. However, OrderZ has more advanced SEO tools than Instamojo, as it offers product reviews, ratings, filters, search, and multi-language support, which can improve your store’s ranking and visibility.
