Amul is a popular Indian dairy cooperative that offers a wide range of dairy products, including milk, butter, cheese, ice cream, and more.
The company has a strong presence in India and is known for its high-quality products and customer service.
Amul also offers a franchise program that allows entrepreneurs to start their own Amul outlet.
Important information about Amul
- Trade Name: Amul
- Industry: Dairy
- Founded: 1946
- Founders: Tribhuvandas Patel
- Corporate Headquarters: Anand, Gujarat, India
- Number of locations: Multiple processing plants and distribution centers across India
- Area served: India and over 60 countries worldwide
- Model: Cooperative
- Menu offering: Milk, butter, cheese, ice cream, yogurt, milk-based beverages, and more
- Revenue: As of my knowledge cutoff in September 2021, Amul’s annual revenue was over $5 billion.
- Website: www.amul.com
These points provide a concise overview of Amul and its key aspects.
Amul franchise Products List
Here is a list of some popular Amul franchise products:
- Milk (packaged and loose)
- Butter
- Cheese (various types such as Cheddar, Mozzarella, Processed Cheese, etc.)
- Ice Cream (various flavors and varieties)
- Yogurt (plain and flavored)
- Buttermilk
- Ghee (clarified butter)
- Paneer (Indian cottage cheese)
- flavoured Milk (various flavors like chocolate, strawberry, mango, etc.)
- Mithai Mate (sweetened condensed milk)
- Fresh Cream
- Chocolates (milk chocolate, dark chocolate, etc.)
- Milk Powders (such as Amul Spray Dried Milk Powder, Amul Instant Full Cream Milk Powder, etc.)
- Kool Milkshakes (flavoured milkshakes)
- Lassi (traditional Indian yoghurt-based drink)
- Probiotic Dahi (probiotic yoghurt)
- Pouch Butter
- Pizza Cheese
- Bread Spreads (such as Amul Lite Bread Spread, Amul Garlic Bread Spread, etc.)
- Kool Drinks (various refreshing beverages)
Please note that this is not an exhaustive list, and Amul offers many more products catering to different preferences. The availability of specific products may vary depending on the location and retail outlets.
It’s recommended to visit the official Amul website or contact their customer service for a comprehensive and up-to-date list of their products.
Reasons to Choose an Amul Franchise
Choosing an Amul franchise can be advantageous for several reasons. Here are some key reasons why one might consider selecting an Amul franchise:
1. Established and Trusted Brand:
Amul is a well-established and trusted brand in the dairy industry. It has a strong reputation for high-quality products and has been operating successfully for several decades.
Associating with a renowned brand like Amul can provide a competitive edge and increase the chances of business success.
2. Extensive Product Range:
Amul offers a diverse range of dairy products that cater to a wide consumer base. From milk and butter to ice cream and cheese, Amul has a comprehensive menu offering that appeals to different customer preferences.
This allows franchisees to tap into various market segments and generate multiple revenue streams.
3. Robust Supply Chain:
Amul has a robust and well-developed supply chain system that ensures a consistent supply of fresh and high-quality dairy products.
As a franchisee, you can benefit from Amul’s efficient procurement, processing, and distribution network, which helps maintain product availability and minimize operational challenges.
4. Cooperative Model:
Amul operates on a cooperative model, which means that farmers are directly involved in the production and marketing processes. T
his model ensures fair returns to the farmers and promotes sustainable and ethical practices. As a franchisee, you become part of this cooperative system and contribute to the empowerment of farmers and rural development.
5. Training and Support:
Amul provides comprehensive training and support to its franchisees. They offer guidance on store setup, inventory management, marketing strategies, and more.
The expertise and experience of Amul’s team can assist franchisees in effectively running their businesses and overcoming operational hurdles.
6. Marketing and Branding:
Amul is known for its creative and impactful marketing campaigns. As a franchisee, you can benefit from Amul’s strong brand visibility and marketing efforts, including the use of the iconic Amul Girl mascot.
The brand’s marketing initiatives help generate customer awareness and drive footfall to your franchise outlet.
7. Growth Opportunities:
Amul has a strong presence not only in India but also in the international market. This provides franchisees with potential growth opportunities beyond their local area.
Additionally, Amul continues to introduce new products and flavors, keeping up with evolving consumer preferences and expanding market possibilities.
It’s important to note that franchise opportunities and specific benefits may vary based on location and other factors. Prospective franchisees are advised to thoroughly research and evaluate the terms and conditions of an Amul franchise to make an informed decision.
How much does an Amul Franchise cost?
The cost of an Amul franchise can vary depending on several factors such as the type of franchise, location, size of the outlet, and other operational requirements.
However, to give you a general idea, here are the approximate costs associated with an Amul franchise:
Sure, here is a table showing the essentials, security deposit, shop area, renovation & interior decor, equipment, and total initial investment for each type of Amul franchise:
Please note that these are just estimates and the actual costs may vary depending on the location of the franchise and the specific requirements of Amul.
All details table of Amul Franchise
| Type
Of Franchise |
Essentials | Security Deposit |
Shop Area Owned/Rented |
Renovation & Interior Décor |
Equipment |
Total Initial Investment |
| Amul Preferred Outlet | valid trade license.
good credit rating. business plan. minimum investment of Rs. 2 lakhs. |
Rs. 25,000 | 100 sq. ft.
to 200 sq. ft. |
Rs. 70,000 | Rs. 100,000 | Rs. 2,00,000 |
| Scooping Parlour | valid trade license.
good credit rating. business plan. minimum investment of Rs. 5 lakhs. |
Rs. 50,000 | 250 sq. ft.
to 400 sq. ft. |
Rs. 1,50,000 | Rs. 2,00,000 | Rs. 6,00,000 |
| Amul Parlour at Railway station | valid trade license.
good credit rating. business plan. minimum investment of Rs. 2.5 lakhs to Rs. 4 lakhs. |
Rs. 1,00,000 | 100 sq. ft.
to 200 sq. ft |
Rs. 50,000 | Rs. 1,00,000 | Rs. 3,50,000
to Rs. 5,00,000 |
| Amul Parlour at CoE (Center of Excellence) | valid trade license.
good credit rating. business plan. minimum investment of Rs. 7 lakhs to Rs. 10 lakhs. |
Rs. 50,000 | 250 sq. ft.
to 400 sq. ft. |
Rs. 2,00,000 | Rs. 3,00,000 | Rs. 6,00,000 |
It is recommended to contact Amul directly or visit their official website to get the most up-to-date and accurate information on the cost of an Amul franchise.
They can provide you with detailed information and guidance regarding the specific requirements and financial aspects of starting an Amul franchise.
Discover the Benefits of Owning an Amul Franchise
There are many benefits to owning an Amul franchise.
First, Amul is a well-known and respected brand with a strong reputation for quality. This can give you a significant advantage over other businesses in the same industry.
Second, Amul offers a comprehensive training program that will help you learn everything you need to know about running an Amul outlet.
Third, Amul provides ongoing support to its franchisees, including marketing and advertising assistance.
Understanding the Cost of Starting an Amul Franchise
The cost of starting an Amul franchise varies depending on the type of outlet you choose.
For example, the cost of starting an Amul Preferred Outlet is typically around Rs. 2 lakhs, while the cost of starting an Amul Scooping Parlour is typically around Rs. 5 lakhs.
The cost of starting an Amul franchise also includes the cost of rent, inventory, and marketing.
Different Types of Amul Franchise Opportunities
There are four main types of Amul franchise opportunities:
- Amul Preferred Outlet: Amul Preferred Outlets are small retail stores that sell a variety of Amul products.
- Scooping Parlour: Amul Scooping Parlours are ice cream parlors that sell a variety of Amul ice cream products.
- Amul Parlour at Railway Stations: Amul Parlours at Railway Stations are located at major railway stations and sell a variety of Amul products.
- Amul Parlour at CoE (Center of Excellence): Amul Parlours at CoE (Center of Excellence) are located at Amul’s manufacturing facilities and sell a variety of Amul products.
Profit Margins in an Amul Franchise
Profit margins can vary depending on various factors, including the type of products sold and the operational efficiency of your franchise. Here are some insights into the profit margins in an Amul franchise:
-
Profit Margins on Amul Milk:
The profit margin on Amul milk typically ranges from 8% to 12%. This margin can vary based on factors such as the volume of milk sold, the pricing strategy, and the local market dynamics.
-
Profit Margins on Amul Ice Cream:
The profit margin on Amul ice cream usually ranges from 15% to 20%. Ice cream is a high-demand product, and Amul’s reputation for quality and taste can help drive sales and maintain healthy profit margins.
-
Profit Margins on Other Amul Products:
The profit margins on other Amul products, such as butter, cheese, yogurt, and milk-based beverages, can vary depending on the specific product and market conditions.
Essential Requirements for Starting an Amul Franchise
To start an Amul franchise, you must meet the following essential requirements:
- You must have a good business plan.
- You must have a minimum investment of Rs. 2 lakhs (for Amul Preferred Outlet) or Rs. 5 lakhs (for Amul Scooping Parlour).
- You must have a suitable location for your outlet.
- You must have a valid trade license.
- You must have a good credit rating.
How to Apply for an Amul Franchise
To apply for an Amul franchise, you must fill out an application form and submit it to Amul. The application form can be found on Amul’s website. Once you have submitted your application, Amul will review your application and contact you if you are selected.
Necessary Documents for Amul Franchise Application
The following documents are necessary for an Amul franchise application:
- Photo ID
- Address proof
- Proof of income
- Trade license
- Credit report
Exploring Amul Franchise Distributorship Opportunities
In addition to offering franchise opportunities, Amul also offers distributorship opportunities. Amul distributors are responsible for selling Amul products to retailers and other businesses. Distributorships can be a great way to earn a good income and build a successful business.
To apply for Amul distributorship one can call 022-68526666 or send an email to distribution@amul.coop with essential information.
Lucky you! Good luck to the owner!
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In Conclusion: A Rewarding Venture with Amul Franchise
Starting an Amul franchise can be a rewarding venture. Amul is a well-known and respected brand with a strong reputation for quality. The company offers a comprehensive training program and ongoing support to its franchisees.
If you are looking for a profitable and rewarding business opportunity, then an Amul franchise may be the right choice for you.
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FAQ’s
What is Amul?
Amul is a popular Indian dairy cooperative that operates as a federation of milk producers. It was formed with the aim of empowering farmers by providing them with a platform to market their milk and dairy products. Amul’s cooperative model ensures that the benefits of the dairy business reach the farmers directly.
What equipment is needed for opening an Amul store franchise?
- Deep fridge: This is a basic requirement for selling most Amul products.
- Interior setup: For an ice cream parlor, you’ll need proper interior decor to accommodate customers.
- Additional equipment: Depending on the type of franchise, you may need mixers, a pizza oven, cone handler, and POS machines.
Where is the corporate headquarters located?
Amul’s corporate headquarters is located in Anand, Gujarat, India. Anand is often referred to as the “Milk Capital of India” due to its significant contributions to the dairy industry.
What kind of dairy products does Amul offer?
Amul offers a wide range of dairy products that cater to various consumer preferences. Some of the popular products offered by Amul include:
- Milk (packaged and loose)
- Butter
- Cheese
- Ice cream
- Yogurt
- Milk-based beverages
- Ghee (clarified butter)
- Paneer (Indian cottage cheese)
- Chocolate and confectionery items
Why is Amul a trusted brand?
Amul has established itself as a trusted brand in the dairy industry for several reasons:
- Quality
- Consistency
- Wide reach
- Ethical practices
- Legacy and track record
