The cornerstone of successful businesses’ marketing and growth plans is, depending on your taste, an e-catalog, sometimes known as a digital catalog or an online catalog. Despite the fact that print catalogs had advantages of their own, it is reasonable to assume that ecatalogs are now what is expected as the industry standard. Print catalogs are likewise becoming less and less common today. With the use of digital catalogs, your company can quickly and easily communicate its items with both retail and wholesale clients and potential clients online.
By making your print catalogs searchable online and making it simple for consumers and prospects to browse your product choices, digitising your print catalogs offer a whole new level of convenience for your business.
Additionally, using digital platforms like social media, YouTube, online advertising, and more can offer a lot more advantages than print campaigns and catalogs just can’t. In light of this, we have listed the top 10 benefits of using an e-catalog for your company below, along with the main reasons why it gives you a significant competitive edge.
The following are the key benefits of an e-catalog:
- convenient and reachable
- Online sharing is simple
- Simple to keep and update
- They cut expenses for administration, printing, and distribution
- They raise the standard for efficiency.
- They interface with both your ERP and your online store.
- You can get vital client information.
- The scalability of catalogs is simple.
- They provide quick, intelligent product search
- They provide an edge over rivals.
Without further ado, let’s simply dive right in and discuss the specifics.
What Benefits Do Digital Catalogs Offer?
Convenient and reachable
Customers prefer convenience, despite what others may argue. After all, who among us doesn’t want a simpler life?
If a customer has access to the internet and a mobile phone, they can examine your products and services from wherever they are using an ecatalog, which serves as a reference for your company.
Customers demand self-service options, and making it simple for them to buy from you can stop them from looking at other vendors.
Therefore, something as straightforward as maintaining an online digital library with up-to-date information for your clients can keep them coming back for more.
Online Sharing is Simple
Delete the outdated method of distributing your printed catalogs. In the era of technology and information, strategies like word-of-mouth and client recommendations are just insufficient.
With an ecatalog, you can quickly and easily share your most recent catalog with your consumers online. All internet enterprises benefit from the huge digital shareability.
People can easily access your online catalog by clicking on a simple link that you can share with them by text, email, or social media. Simple, yes?
Simple to keep and update
If your company still uses a printed catalog, you probably already know from experience how expensive and inconvenient it can be to make updates.
A difficulty can result from even a little adjustment because a product is now offered in a different colour or style or because the price needs to be updated.
Whatever the cause, you typically have to reprint or manually notify your customers about the revisions by phone or email.
A digital catalog makes it simple, quick, and most importantly, real-time, to update product details, pictures, prices, and anything else you need to edit.
Your ecatalog is promptly updated after you make the updates electronically. You can update your catalog now—you don’t have to wait for the next print run.
They cut expenses for administration, printing, and distribution
It is common knowledge that printing catalogs can be expensive frequently. Additionally, you must send out all of these product catalogs to your customers, which will cost money to mail. Additionally, your admin team must organise everything and make sure that everything is flawless before going to print.
You may permanently eliminate wasted time and money by using an ecatalog. The only thing left to do is digitally distribute your online digital catalog to your clients.
Better still, direct customers to your website, which hosts your catalog.
With a digital catalog, you’ll not only save a lot of cash but also a tonne of time because you’ll be able to update it in a matter of minutes or even seconds and notify your consumers right away.
No matter how you look at it, it’s a win.
They raise the standard for efficiency.
When your sales force interacts with customers via electronic catalogs, you give them a sense of energy and professionalism.
It demonstrates that you run a well-run company and are concerned about giving your clients access to the most recent information. Customers will develop a strong sense of confidence and trust in your business as a result.
They interface with both your ERP and your online store.
The convenience benefit we discussed previously is connected to this benefit.
Your comprehensive ecatalog’s integration with your eCommerce solution gives your clients and prospects access to a whole new level of professionalism and simplicity.
With little work, your internet store will assist in increasing sales for your company. Customers and visitors can simply add things to their cart and check out since they have access to your entire online catalog.
Because of the ERP integration, customers may view real-time information about your products, including their prices and stock levels, while they browse your products.
As it is a two-way data flow, the orders may also be entered straight into your ERP system, saving you the human labour of re-keying orders.
You can get vital client information.
Then, ask yourself the following. How simple is it for you to gather client data for all of your marketing initiatives and materials?
Well, if I were to respond to that inquiry, I would say that it was quite difficult.
Accurate customer data collection is essential to figuring out what works and what doesn’t. You can now track each of your internet marketing efforts and gather precise, focused customer data.
Remarketing to clients who browse certain products in your catalog but do not buy can be quite effective in persuading them to buy or simply return to the product page.
As long as you have an ecatalog set up, online data analytics solutions like Google Analytics may assist you in doing all of that and much more for nothing. These tools will enable you to observe a variety of information, like how long people spent on each product page, how they interacted with the content, which elements caught their attention, how many users browsed your catalog overall, and much more.
The scalability of catalogs is simple.
With a digital catalog, you can easily expand your online catalog as your company and its catalog grow without worrying about additional expenses or upkeep.
Updating your catalog just requires a little bit of administrative effort and is quick, simple, and inexpensive. Just that. As with print catalogs, you don’t need to separate your online catalog into smaller sections.
Your catalog may now be divided into categories and subcategories, making it much easier for buyers to find the products they want.
With an ecatalog, scaling your business will be much simpler regardless of how big it becomes.
They provide quick, intelligent product search
Digital catalogs are excellent for quickly locating things. With the clever search feature, you may enter a keyword, product name, or product code, and results will appear faster than they would in a print catalog.
One of the most important benefits that an ecatalog solution provides to businesses and their customers is smart to search.
Your clients can browse the online catalog whenever they want, from any location, using any device.
They provide an edge over rivals.
We’ve already mentioned a lot of fantastic benefits. But there’s a reason we’ve retained this one as the icing.
All of the benefits we’ve identified work together to achieve a single objective. to help your company outperform any underperforming competitors.
Your company has a distinct advantage over rivals who have not yet adopted digital marketing thanks to catalogs.
A digital catalog gives your company access to a larger market and the opportunity to gain online clientele. You may put some excellent web marketing techniques into practice to grow your company and finally outpace your rivals.
Summary
In many aspects, it’s reasonable to claim that catalogs are the finest substitute for traditional physical print catalogs.
Digital catalogs are available to assist businesses in lowering expenses, streamlining their business processes, increasing sales, and much more using new technology since digital transformation is currently accelerating all around us.
Whatever way you look at it, ecatalogs are better and will continue to exist. The time has come to adjust to how consumers and B2B companies wish to make online product purchases
Why don’t you look at the OrderZ digital catalog solution if you’re seeking a solution?
If you’re interested, schedule a free demo at a time that works for you to learn how our ecatalog solution may assist your company in starting to sell more intelligently online.
If you have any questions, please feel free to contact us using the form below or the live chat box, and one of our specialists will be pleased to help.
